Understanding the Basics of Dental Marketing

Five Forms of Marketing

The secrete to a great dental marketing campaign is found within 5 forms of marketing. Like an investing portfolio, a great marketing campaign will need to be diversified to achieve the most effective results. All forms of marketing are essential. A combination of 3-5 marketing mediums is best to achieve amazing results:

Next, we need to understand 2 rules when deploying any marketing campaign:

  1. Track your results!
  2. You need 5-7 point of exposure for each potential patient to take action.

Tracking Results

Tracking marketing results is one of the easier process you can utilize to see what is effective and what is less effective. Most all dental management software incorporate an option to input where new patients come from. If you need practice management software training, click here. Tracking results is the only way to see where improvements can be made!

5-7 Points of Exposure

Ever wonder why a commercial plays 7-10 times during a favorite program? The more we hear and see something the greater chance we have of recalling or paying attention to that something. This rule is your greatest ally when deploying a marketing campaign. A direct mailer campaign that reaches a home once is not nearly effective as a direct mailer campaign that has reached a home 3-5 times. And, the longer you persist, the more effective your dental marketing campaign becomes!

OUR BLOG

We offer updates and information on the latest news and industry standards within the dental industry.

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Using Your Blog As a Marketing Tool
Aug 18, 2017, 7:12 PM
When you hear about social media, you may initially think of Facebook, Pinterest, Instagram, or Twitter, but a blog page may…
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Common Myths & Misconceptions Regarding Internet Marketing
Aug 1, 2017, 4:01 AM
Marketing your practice online is an invaluable tool to bringing in new patients. However, there’s no shortage of myths and…
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Phone Etiquette For Speaking To New Dental Patients
Jul 24, 2017, 7:20 PM
Because your front office staff is the first interaction your new patient will have with your practice, it’s important that…
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FAQ Regarding The Sale Of Your Dental Practice
Jun 29, 2017, 6:05 PM
Selling a dental practice can be emotional and sometimes overwhelming for dentists. There are many issues to consider, and…
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