The Importance Of Gearing Your Marketing Towards Women

Woman Marketing

According to research, women account for around 85% of overall consumer spending. This includes everything from vacations, new homes, automobiles, and healthcare. If you go to your front office staff or run a patient analysis report from your practice management software, you’ll find that the majority of your patients are female. Because of this, it’s important that you gear your marketing more towards women. In this article, we’ve provided some information that might help you understand why.

Women Make Healthcare Decisions For Their Families

Around 90% of the calls coming into your office are from women. They’re typically the ones doing research on potential providers as well as calling to schedule appointments for their family, including husbands or boyfriends. Additionally, women are more likely to have information about their dental insurance benefits and will call with a list of questions about your office to ensure that it’s a good fit. Even after they become established patients, it’s the women who will be calling regarding the bill or any follow-up appointments.

Women Are More Relationship Oriented

There are a few things to understand about women as consumers:

  • Women are more likely to talk about what they like and dislike about a service or a product
  • Women connect by discussing feelings – both positive and negative
  • Women have a better memory of experiences

Another important thing to remember is that women are less likely to call your practice to complain. They’ll just find a new dentist and never return to your office. But remember that she’ll tell friends, coworkers, and family members about an unpleasant experience at your office even more often than the pleasant ones. People, in general, are more likely to discuss bad experiences at a practice than good ones.

Word-Of-Mouth Will Make Or Break Your Practice

Women are much more likely to find your office through word-of-mouth. In the age of the Internet, this is easier than ever. If a potential patient goes online (Facebook, Twitter, etc.) to ask her friends for opinions about local dentists, you want to make sure that your practice is being spoken of positively.

For help marketing your practice, please don’t hesitate to contact Pro Dental Designs. We can help you build a marketing plan as unique as your office!

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