Content Marketing

CONTENT IS NUMBER 1 FOR SEO AND SEM

Content Marketing is nothing new. In recent year content marketing has been branded with a new flashy term that has gained much attention. Why? Because, successful SEO and SEM campaigns will focus on the content you provide online. It is said, "Content is King" in the realm of SEO, and Pro Dental Designs finds this idea to be very accurate. The content on your website is the number one most important aspect of a great SEO campaign. Simply put, content marketing is a marketing strategy used to improve the effective quality of your content.

WHY CONTENT MARKETING?

In recent years, significant value has been placed on the quality and originality of a website’s content by search engines. This is due to many companies providing "farmed" and plagiarized content for website development. For many years the World Wide Web has been filling up with useless, unoriginal, low quality content. In many cases this was done to manipulate SEO metrics. To put an end in indexing poor quality content, search engines like Google began implementing certain quality scores for content itself.

Many search engines not only require originality, but becoming a continued resource for new content increases your quality score. Websites that have a steady stream of fresh, quality content are rewarded with a greater SEO score. On the other hand, websites that do not update content, plagiarize content, or limit content may find it difficult to rank higher in SEO. Simply put, content marketing increase your online visibility potential.

DO YOU COPY & PASTE CONTENT?

If you copy content from another website, not only may you find legal consequences, search engine will penalize your pages. If you are trying to become more visible online with SEO and/or SEM do not copy content from another source.

OUR PROCESS

With a custom content marketing plan, you can ensure a continuous stream of fresh, quality content. We provide content marketing plans which include:

We ensure content is being added to your website, Facebook, and/or other sources regularly. Ultimately, content management will boost your search result score and online visibility.

OUR BLOG

We offer updates and information on the latest news and industry standards within the dental industry.

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Using Your Blog As a Marketing Tool
Aug 18, 2017, 7:12 PM
When you hear about social media, you may initially think of Facebook, Pinterest, Instagram, or Twitter, but a blog page may…
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Common Myths & Misconceptions Regarding Internet Marketing
Aug 1, 2017, 4:01 AM
Marketing your practice online is an invaluable tool to bringing in new patients. However, there’s no shortage of myths and…
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Phone Etiquette For Speaking To New Dental Patients
Jul 24, 2017, 7:20 PM
Because your front office staff is the first interaction your new patient will have with your practice, it’s important that…
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FAQ Regarding The Sale Of Your Dental Practice
Jun 29, 2017, 6:05 PM
Selling a dental practice can be emotional and sometimes overwhelming for dentists. There are many issues to consider, and…
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