Understanding the Basics of Dental Marketing

Five Forms of Marketing

The secrete to a great dental marketing campaign is found within 5 forms of marketing. Like an investing portfolio, a great marketing campaign will need to be diversified to achieve the most effective results. All forms of marketing are essential. A combination of 3-5 marketing mediums is best to achieve amazing results:

Next, we need to understand 2 rules when deploying any marketing campaign:

  1. Track your results!
  2. You need 5-7 point of exposure for each potential patient to take action.

Tracking Results

Tracking marketing results is one of the easier process you can utilize to see what is effective and what is less effective. Most all dental management software incorporate an option to input where new patients come from. If you need practice management software training, click here. Tracking results is the only way to see where improvements can be made!

5-7 Points of Exposure

Ever wonder why a commercial plays 7-10 times during a favorite program? The more we hear and see something the greater chance we have of recalling or paying attention to that something. This rule is your greatest ally when deploying a marketing campaign. A direct mailer campaign that reaches a home once is not nearly effective as a direct mailer campaign that has reached a home 3-5 times. And, the longer you persist, the more effective your dental marketing campaign becomes!

OUR BLOG

We offer updates and information on the latest news and industry standards within the dental industry.

10-2018-PDD-1.jpg
Benefits of Purchasing an Existing Dental Practice
Oct 11, 2018, 6:47 PM
Whether you’re a new dentist looking to start a practice or a seasoned dentist trying to find a little more independence,…
View More
9-2018-PDD-2.jpg
Patient Reactivation in Your Dental Practice
Sep 27, 2018, 4:52 PM
Reactivating inactive patients either because of follow-up care or unscheduled treatment tends to get pushed to the…
View More
9-2018-PDD-1.jpg
10 Tips for Dental Office Morning Huddles
Sep 17, 2018, 4:22 PM
If it seems like the day-to-day operations of your dental practice are chaotic and unpredictable, it could be a problem with…
View More
8-2018-PDD-2.jpg
Firing a Dental Employee Professionally & Delicately
Aug 23, 2018, 9:25 PM
It’s likely that, at some point in your dental career, you’ll need to dismiss a member of your staff. If you find that you’re…
View More