Understanding the Basics of Dental Marketing

Five Forms of Marketing

The secrete to a great dental marketing campaign is found within 5 forms of marketing. Like an investing portfolio, a great marketing campaign will need to be diversified to achieve the most effective results. All forms of marketing are essential. A combination of 3-5 marketing mediums is best to achieve amazing results:

Next, we need to understand 2 rules when deploying any marketing campaign:

  1. Track your results!
  2. You need 5-7 point of exposure for each potential patient to take action.

Tracking Results

Tracking marketing results is one of the easier process you can utilize to see what is effective and what is less effective. Most all dental management software incorporate an option to input where new patients come from. If you need practice management software training, click here. Tracking results is the only way to see where improvements can be made!

5-7 Points of Exposure

Ever wonder why a commercial plays 7-10 times during a favorite program? The more we hear and see something the greater chance we have of recalling or paying attention to that something. This rule is your greatest ally when deploying a marketing campaign. A direct mailer campaign that reaches a home once is not nearly effective as a direct mailer campaign that has reached a home 3-5 times. And, the longer you persist, the more effective your dental marketing campaign becomes!

OUR BLOG

We offer updates and information on the latest news and industry standards within the dental industry.

12-2018-PDD-1.jpg
Deliver Bad News to Dental Patients at Your Practice
Dec 12, 2018, 8:40 PM
One of the difficult parts of being a dentist is delivering bad news to your dental patients. In many situations, and…
View More
11-2018-PDD-2.jpg
The Importance of Location to Your Dental Practice
Dec 6, 2018, 8:39 PM
Whether you’re deciding to build a dental practice from scratch, add a second location, or purchase an existing practice, you…
View More
11-2018-PDD-1.jpg
Outsourcing Your Dental Payroll
Nov 12, 2018, 7:47 PM
As a dentist running your own dental practice, you know that payroll is one of the crucial parts of maintaining a smooth…
View More
10-2018-PDD-2.jpg
Responding to Negative Online Reviews of Your Dental Practice
Oct 23, 2018, 3:58 PM
As many as 85% of your potential dental patients will do online research about dental practices before scheduling an…
View More