Search Engine Marketing (SEM)
Research - To optimize your paid search marketing campaign, we begin with key-word research. We also conduct competitor research as well as search habits within your area and profession. If you already have a PPC campaign, no problem, we can conduct an audit to see how to improve the campaign.
Review & Reputation Management - We set-up your review and listing accounts through a software program. This allows several highly reputable providers to sync with one another the information about your dental practice. It takes 2-4 weeks for the software to full sync and set-up your accounts.
Implementation - We customize your PPC campaign based on our findings. We will provide recommendations about compelling incentives within your industry and create copy for landing pages and ad space. In many cases we uses Google PPC, however, in other cases we may recommend Facebook or re-targeting campaigns.
Monitoring - We run your pay per click ads based on the budget we set for our SEM package. This budget may be increased at anytime. We will review and analyze several metrics each month to ensure our budget spends, and key-words are performing well.
Reviewing - Our team will deliver a detailed report of what is happening each month. We also cue you into our focus and strategy. Each month you’ll be able to see how our SEM campaigns are working for you. In the event we need to alter the campaign for more effect results, we will offer our recommendations.
We offer updates and information on the latest news and industry standards within the dental industry.
How to Conduct a Productive Staff Meeting
May 12, 2018, 4:23 AM
If you’re not running successful and effective staff meetings, you may be unknowingly causing harm to your dental practice.…
Tips on How to Retain Your Current Dental Staff
Apr 28, 2018, 4:48 AM
It would be great for every dental practice to have the ability to hire an amazing staff and to keep them all until the day…
The Most Important Pages for Your Dental Website
Apr 10, 2018, 2:51 AM
Your dental website is more important now than it ever has been. Research has shown that around 85% of your patients will…
Properly Applying Discounts & Credits at Your Dental Practice
Mar 29, 2018, 5:36 PM
Billing an insurance company for the cost of dental treatment may sound like one of the basic duties performed at your dental…