Common Myths & Misconceptions Regarding Internet Marketing
Marketing your practice online is an invaluable tool to bringing in new patients. However, there’s no shortage of myths and misconceptions when it comes to Internet marketing and it’s important to know the facts.
Misconceptions About Online Marketing
Below are a few myths about online marketing:
- You only need online marketing – This is perhaps the most common myth out there, and it’s definitely false. Internet marketing is important, but there are many other effective ways for you to successfully market your dental practice. These can include postcards, billboards, and mailers.
- Your website will draw patients all by itself – Just because you’ve built a website for your dental practice, it doesn’t mean you’ll automatically get visitors. Your website needs to properly incorporate SEO (search engine optimization) and be updated regularly.
- Email no longer works for marketing – Email marketing is as successful as it has ever been. Of course there are ways to mess it up, but when done properly, email can still be a strong marketing tool for getting your practice out there and bringing in new patients.
- Marketing is too expensive – The opposite is true. Your dental practice can’t afford not to properly market. Pro Dental Designs is able to assess your unique practice and build a marketing plan to fit your needs. Once you’ve started successfully marketing your practice, you will find that it pays for itself many times over.
Once you’ve put together a marketing plan, we know you’ll see a difference in the number of patients visiting and staying loyal to your practice. For help with marketing your dental practice, or if you have any other questions, please contact Pro Dental Designs. We’ve worked with and improved dental practices all over the country.