Community Events or Event Marketing is a marketing medium that can potentially provide as much as 25% of your new dental patient flow. This marketing medium takes a little more planning and participation, however, if done correctly you can find much success.
Pro Dental Designs offers tips and recommendations for event planning.
- We recommend participating in events that you or your staff member’s area already attending. Do you have kids in little league or play football? These events could possibly be sponsored by your dental practice. Perhaps a staff member attends charity events. These events could become a steady stream of new dental patients.
- Because event planning consumes a large amount of time it’s best to pick 3-4 events to focus on each year.
- The most effective way to obtain great results is to make your presence at these events a yearly affair. The largest amount of exposure is key to success.
- Lastly, you must come prepared to community events and be ready to schedule patients with incentives for scheduling.
To hire a community event coordinator that understands the dental industry, please give us a call. Our recommended event planners can help you research, plan and execute your event.