Community Events or Event Marketing is a marketing medium that can potentially provide as much as 25% of your new dental patient flow. Although this marketing medium takes a little more planning and participation if done correctly, you can find much success.
We recommend participating in events that you or your staff member’s area already attending. Do you have kids in little league or play football? These events could possibly be sponsored by your dental practice. Perhaps you or staff members attend charity events. These events could become a steady stream of new dental patients.
Because event planning consumes much time it’s best to pick 3-4 events to focus on per year. The most effective way to obtain great results is to make your presence at these events a yearly affair. The largest amount of exposure is key to success.
Lastly, you must come prepared to community events and be ready to schedule patients with incentives for scheduling.
To hire a community event coordinator that understands the dental industry, please give us a call. We’ll help you research, plan and execute your event.
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