Search engine optimization (SEO) is the process of affecting the online visibility of your dental website in an online search. Google takes into consideration over 250 elements to rank your website. Our dental SEO campaigns include all the major ranking factors including, metadata, social media engagement, reputation management, blogging, and review monitoring. We offer the most comprehensive SEO campaign available for dentists.
SEO considers how search engines work, what people search for, search terms or keywords patients use on search engines, and which search engines are preferred by your targeted audience. Although keywords have their importance, don't get hung up on keyword optimization. Much more is going on and keywords success is not an accurate reflection of SEO success for your dental practice. An effective SEO campaign focuses on potential dental patients finding your practice in a search. When competition is greater (typically in larger cities), this more aggressive campaign is recommended.
Do you work from multiple dental office locations? Each individual dental office requires a separate SEO campaign to be effective. Each dental office will need an independent Google listing and other listings. You may choose to utilize one website for all locations or separate websites for each location. Regardless of your website situation/choice, each location will need an independent web-page/landing-page with location-specific keywords.
A fair amount of knowledge, experience, and understanding is needed to execute a successful SEO campaign. We utilize as many SEO tactics as possible for a cost-effective and successful campaign. Each month we will share with you an SEO report. Each quarter we will offer insights on how we plan to improve or continue campaign tactics. We do not utilize or endorse any unethical SEO tactics or negative SEO tactics.
SEO is a necessary part of any online marketing campaign. While SEO can provide clients with valuable online lead generation, unfortunately, many companies have used overly aggressive marketing efforts in attempts to manipulate search engine results in unfair ways resulting in ineffective results, unsatisfied customers and suspended websites. Here a few things you can ask about your SEO campaign:
Read more from Google here.
Google only offers hints and tips into their ranking algorithm. It is believed not even Google knows the exact results their algorithm can produce. However, Google and other search engines strive to offer users the best experience and most relevant information during a search. The following are ranking factors Google takes into consideration.