Five Forms of Marketing

The secret to a great dental marketing campaign is found within 5 forms of marketing. Like an investment portfolio, a great marketing campaign will need to be diversified to achieve the most effective results. All forms of marketing are essential. A combination of 3-5 marketing mediums is best to achieve amazing results:

• Internet
• Signage
• Community Involvement
• Print
• Referral

Next, we need to understand 2 rules when deploying any marketing campaign:

1. Track your results!
2. You need 5-7 point of exposure for each potential patient to take action.

Tracking Results

Tracking marketing results is one of the easier process you can utilize to see what is effective and what is less effective. Most all dental management software incorporate an option to input where new patients come from. If you need practice management software training, click here. Tracking results is the only way to see where improvements can be made!

5-7 Points of Exposure

Ever wonder why a commercial plays 7-10 times during a favorite program? The more we hear and see something the greater chance we have of recalling or paying attention to that something. This rule is your greatest ally when deploying a marketing campaign. A direct mailer campaign that reaches a home once is not nearly effective as a direct mailer campaign that has reached a home 3-5 times. And, the longer you persist, the more effective your dental marketing campaign becomes!