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A woman with an upset expression
Jun 22, 2020, 8:07 PM
Most dental teams dislike dealing with patient complaints. They’ll listen as a patient relates a problem they’ve had, but no action will really be taken. However, if you start taking patient complaints more seriously, they…
Two people shaking hands
Jun 8, 2020, 8:26 PM
Many dentists agonize over decisions regarding PPOs and, specifically, whether to join or drop them. The two primary reasons that most dentists decide to participate in PPOs have to do with a fear of losing their patients,…
A doctor talking with a patient
May 25, 2020, 10:00 AM
Your patients’ needs are your top priority, no matter what is happening in your personal life outside of the office. Your patients visit your office to improve their dental health and eliminate their pain. Make your dental…
A patient talking with a doctor on an Ipad
May 11, 2020, 8:01 PM
Due to the COVID-19 global pandemic, states and communities nationwide are shutting down, only allowing essential businesses to operate. But, as a dental professional, you know that emergency dental care is still necessary,…
A group of people sitting in a circle talking
Apr 27, 2020, 7:47 PM
No matter what type of business you own, teamwork is one of the secrets to making it run successfully. As your dental practice grows, you’ll find that you need help reaching your professional goals, and having a solid team…
A dentist shaking a female patient's hand
Apr 13, 2020, 3:00 PM
When you first meet new dental patients, you really don’t know much about them, their oral hygiene routines, or the goals they have for their teeth. New patient interviews can help you learn the answers to these questions and…
a diagram of how content affects a website
Mar 23, 2020, 7:39 PM
In the past, search engine optimization (SEO) and content creation have been seen as separate entities. One person would create the content for your website and another (usually an SEO provider) would optimize the content for…
Email marketing
Mar 9, 2020, 10:00 AM
When studying to become a dentist, students are focused on learning and perfecting the skills to be an effective dentist who can meet the needs of his or her patients. While this is an essential part of becoming a good…
A diagram of content marketing
Feb 24, 2020, 8:14 PM
Have you outsourced your SEO (search engine optimization) to a third party only to find you’ve spent a bunch of money with no results? Are you nowhere to be found when prospective patients are looking for a dentist in your…
a piece of paper with graph charts on them
Feb 10, 2020, 8:01 PM
It’s normal if fluctuations in your rankings make you nervous. Watching as your website drops in Google can seem alarming because even one small shift can create a noticeable difference in traffic to your website. But…
woman standing at the front office desk, with a receptionist beind the desk
Jan 27, 2020, 10:00 AM
Hiring quality employees for your dental practice is an important investment, but if you hire a successful staff, it will be well worth it in the end. Your office manager, billing clerk, and receptionist all perform necessary…
Front office
Jan 13, 2020, 12:08 PM
Welcome to 2020! With the new year (and a new decade!) here, many dentists are gearing up for a new set of resolutions for their dental practices. However, statistics about New Year’s resolutions aren’t very encouraging. In…
Woman with light bulb idea concept
Dec 23, 2019, 9:48 PM
With billions of people on Facebook, Twitter, and Instagram, people are now checking their newsfeeds much more often than checking their email. This means that social media is a very powerful medium for dentists to use to…
Email marketing concept
Dec 17, 2019, 10:29 PM
It can be very frustrating for dentists and other practice owners when people aren’t responding to or engaging with your marketing efforts. You may write an article, send out an email campaign, or post on social media just…
Woman smiling with santa hat
Nov 27, 2019, 3:02 PM
The holiday season is here, which means that some dental offices will start to slow down. Luckily, there are a few ways to use the holidays to your advantage and bring more patients to your office. Holiday marketing is a…
Paitent in dental office with staff
Nov 13, 2019, 7:41 PM
For those who have already chosen to become dental professionals or if you’re still on the fence about your career path, know that there are more reasons than ever to be enthusiastic about dentistry. The use of…
Dental personnel (front office staff) with a headset smiling
Oct 28, 2019, 10:36 PM
Dental patients know that if they aren’t completely satisfied with one dental practice, there are no shortage of others willing to provide quality dental care in addition to great customer service. Your dental patients expect…
Direct Marketing Strategy
Oct 21, 2019, 10:32 PM
Direct mail marketing might seem outdated, especially with the advent of social media and digital marketing. This has caused many dentists to put direct mail marketing on the back burner or forget about it altogether.
Exam of Female Patient
Oct 14, 2019, 10:01 PM
Losing a dental patient is one of the great downsides of running a practice. The income you lose from that patients will need to be replaced. Unfortunately, studies have shown that only 20-40% of lost customers return, across…
Rating
Sep 23, 2019, 8:34 PM
If you’re one of the dentists who are just putting together a dental marketing plan, you’re probably learning about all the different options. From social media and Google AdWords to newspaper ads and dental postcards, it can…
Green Image
Sep 9, 2019, 9:22 PM
Mistakes in coding can cause problems for your dental practice in a number of ways. These can include denied or delayed payment, fines, having your dental license revoked, and even spending some time in jail.
Female patient, pink shirt
Aug 26, 2019, 10:34 PM
Case acceptance is an important part of making sure your dental practice is successful. It can be difficult to increase case acceptance, but the investment will pay off in the end. Dental practices who have learned the art of…
Patient in a dental office
Jun 25, 2019, 9:24 PM
When you’re attempting to successfully market your dental practice, it’s just as much about what you are as it about what your patients perceive you to be. This means that first impressions are very important. Ask yourself…
Healthcare claims
Jun 4, 2019, 7:41 PM
Insurance companies make sure that their profits increase by collecting monthly premiums from their members (who happen to be your dental patients) and then they deny as many claims as they can. Denying payment of these…
Dental marketing company
May 28, 2019, 8:03 PM
Choosing to have your dental practice open during the evenings and on the weekend can be a very productive and profitable decision. However, you must first ask yourself why you’re considering opening your office on nights and…