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a diagram of how content affects a website
Mar 23, 2020, 7:39 PM
In the past, search engine optimization (SEO) and content creation have been seen as separate entities. One person would create the content for your website and another (usually an SEO provider) would optimize the content for…
Email marketing
Mar 9, 2020, 10:00 AM
When studying to become a dentist, students are focused on learning and perfecting the skills to be an effective dentist who can meet the needs of his or her patients. While this is an essential part of becoming a good…
A diagram of content marketing
Feb 24, 2020, 8:14 PM
Have you outsourced your SEO (search engine optimization) to a third party only to find you’ve spent a bunch of money with no results? Are you nowhere to be found when prospective patients are looking for a dentist in your…
a piece of paper with graph charts on them
Feb 10, 2020, 8:01 PM
It’s normal if fluctuations in your rankings make you nervous. Watching as your website drops in Google can seem alarming because even one small shift can create a noticeable difference in traffic to your website. But…
woman standing at the front office desk, with a receptionist beind the desk
Jan 27, 2020, 10:00 AM
Hiring quality employees for your dental practice is an important investment, but if you hire a successful staff, it will be well worth it in the end. Your office manager, billing clerk, and receptionist all perform necessary…
Front office
Jan 13, 2020, 12:08 PM
Welcome to 2020! With the new year (and a new decade!) here, many dentists are gearing up for a new set of resolutions for their dental practices. However, statistics about New Year’s resolutions aren’t very encouraging. In…
Woman with light bulb idea concept
Dec 23, 2019, 9:48 PM
With billions of people on Facebook, Twitter, and Instagram, people are now checking their newsfeeds much more often than checking their email. This means that social media is a very powerful medium for dentists to use to…
Email marketing concept
Dec 17, 2019, 10:29 PM
It can be very frustrating for dentists and other practice owners when people aren’t responding to or engaging with your marketing efforts. You may write an article, send out an email campaign, or post on social media just…
Woman smiling with santa hat
Nov 27, 2019, 3:02 PM
The holiday season is here, which means that some dental offices will start to slow down. Luckily, there are a few ways to use the holidays to your advantage and bring more patients to your office. Holiday marketing is a…
Paitent in dental office with staff
Nov 13, 2019, 7:41 PM
For those who have already chosen to become dental professionals or if you’re still on the fence about your career path, know that there are more reasons than ever to be enthusiastic about dentistry. The use of…
Dental personnel (front office staff) with a headset smiling
Oct 28, 2019, 10:36 PM
Dental patients know that if they aren’t completely satisfied with one dental practice, there are no shortage of others willing to provide quality dental care in addition to great customer service. Your dental patients expect…
Direct Marketing Strategy
Oct 21, 2019, 10:32 PM
Direct mail marketing might seem outdated, especially with the advent of social media and digital marketing. This has caused many dentists to put direct mail marketing on the back burner or forget about it altogether.
Exam of Female Patient
Oct 14, 2019, 10:01 PM
Losing a dental patient is one of the great downsides of running a practice. The income you lose from that patients will need to be replaced. Unfortunately, studies have shown that only 20-40% of lost customers return, across…
Rating
Sep 23, 2019, 8:34 PM
If you’re one of the dentists who are just putting together a dental marketing plan, you’re probably learning about all the different options. From social media and Google AdWords to newspaper ads and dental postcards, it can…
Green Image
Sep 9, 2019, 9:22 PM
Mistakes in coding can cause problems for your dental practice in a number of ways. These can include denied or delayed payment, fines, having your dental license revoked, and even spending some time in jail.
Female patient, pink shirt
Aug 26, 2019, 10:34 PM
Case acceptance is an important part of making sure your dental practice is successful. It can be difficult to increase case acceptance, but the investment will pay off in the end. Dental practices who have learned the art of…
Patient in a dental office
Jun 25, 2019, 9:24 PM
When you’re attempting to successfully market your dental practice, it’s just as much about what you are as it about what your patients perceive you to be. This means that first impressions are very important. Ask yourself…
Healthcare claims
Jun 4, 2019, 7:41 PM
Insurance companies make sure that their profits increase by collecting monthly premiums from their members (who happen to be your dental patients) and then they deny as many claims as they can. Denying payment of these…
Dental marketing company
May 28, 2019, 8:03 PM
Choosing to have your dental practice open during the evenings and on the weekend can be a very productive and profitable decision. However, you must first ask yourself why you’re considering opening your office on nights and…
A dentist and his assitant
May 11, 2019, 12:31 PM
Dental assistants are very important to the success of a dental practice. There is a lot more to being a dental assistant than simply cleaning instruments and assisting the dentist. A dental assistant is the buffer between…
Stressed Dentist
Apr 23, 2019, 6:53 PM
It’s common for dentists to use words like “stressed” and “overwhelmed” when describing their lives. If this sounds like you, rest assured that you’re not alone. In fact, most dentists are stressed and of these dentists,…
Dental practice management
Apr 10, 2019, 9:00 PM
No-shows at your dental practice are not only annoying but become costly to your business. Of course, we know that things happen and there will be no-shows from time-to-time, but you need to ask yourself what is an acceptable…
Dental practice management and marketing
Mar 29, 2019, 8:32 PM
In order for your dental practice to run smoothly, it’s important for you to pay attention to the little things. There are a few vital factors to keep in mind when running your practice, and many dentists have a habit of…
Dental SEO & Keywords
Mar 12, 2019, 7:07 PM
As a business owner and dentist, once you discover the importance of dental SEO (search engine optimization) and the link to keywords, there’s a possibility that you will begin to overthink keyword ranking. Some dentists may…
Content marketing for dentists
Feb 27, 2019, 10:02 PM
Content Marketing is nothing new. In recent year content marketing has been branded with a new flashy term that has gained much attention. Why? Because successful SEO and SEM campaigns will focus on the content you provide…