Evaluating Your Dental Marketing For Your Practice

No matter how great your dental marketing plan sounds, or how well it should work on paper, it’s important to stay on top of the results! Measuring the results of your dental marketing will require more than simply checking a list of new patients coming into your office. There’s quite a bit more to it than that.

The best question to ask yourself when considering the effects of your dental marketing is, “how much production has been generated by my new patients?” Once you have this information, you can then compare the money you’ve spent on marketing to the return you’re making on that investment. But again, you can dig even deeper than this! If any of these patients had one-time work done, that’s a big difference from a patient who will be returning for cleanings, exams, and any future work they’ll need to have done.

Quality is much better than quantity, and that’s just as true for your dental patients. Patients who become established patients of your practice will not only bring in more long-term production, but they are also more likely to refer even more new patients to your practice. Below are a few questions to ask yourself to assess the quality of the patients you’re bringing in:

• Did the new patients receive comprehensive exams?
• Did the new patients schedule appointments for any recommended treatment?
• Have the patients returned yet to begin that recommended treatment?

These few questions can really help you get a full picture of the good that your dental marketing is doing for you. Based on the results, you can fine-tune this marketing in any way you may need.

If you’re paying the money for dental marketing that may not be working for you, please contact Pro Dental Designs. We have plenty of experience in the dental marketing field and we’d love to help you build your practice to be as successful and profitable as it can possibly be! Give us a call today to get the process started.