Patient Reactivation in Your Dental Practice

Patient in dental chairReactivating inactive patients either because of follow-up care or unscheduled treatment tends to get pushed to the back-burner by your front desk staff. This is because the day-to-day issues in the office seem more pressing. However, in a solo dental practice, we recommend that two to four hours a week be set aside for working on reactivation.

Setting aside time to contact and reactive patients who are either overdue for checkups and follow-ups, or who have not completed treatment plans will make a dramatic improvement. It’s also important to realize that around two-thirds of all restorative dental work originates in hygiene.

Patient Reactivation Tips

Below are a few tips to consider when implementing a reactivation plan in your dental office:

  • Contact the patients in the late afternoons or early evenings, unless the patient has specified a better time frame. Stagger these calls with postcards and consider offering a reactivation special.
  • Send birthday, anniversary, or special offer cards to patients. This will boost loyalty and keep your practice in the back of their minds.
  • Avoid trying to reach out to patients who are known to no-show chronically and unapologetically. They will end up costing your practice money in the long run.
  • Appoint a single staff member to be in charge of reactivation attempts. Otherwise there will be no accountability and it will never get done.
  • Monitor your reactivation attempts with statistics. Once you know which strategies work and which don’t, you’ll become much better at patient reactivation.

Reactivating inactive patients is an important part of keeping your dental practice running smoothly and profitably. For help with reactivation attempts, please don’t hesitate to contact Pro Dental Designs. We’re experts in the field of dental marketing!

Posted by

Share:

Archive

Dec 12, 2018, 8:40 PM
One of the difficult parts of being a dentist is delivering bad news to your dental patients. In many situations, and depending on the type of dental practice you run, you may have to deliver bad news…
Dec 6, 2018, 8:39 PM
Whether you’re deciding to build a dental practice from scratch, add a second location, or purchase an existing practice, you can’t underestimate the importance of location. Making sure to do research…
Nov 12, 2018, 7:47 PM
As a dentist running your own dental practice, you know that payroll is one of the crucial parts of maintaining a smooth operation. If your payroll system is ineffective, it will decrease morale,…
Oct 23, 2018, 3:58 PM
As many as 85% of your potential dental patients will do online research about dental practices before scheduling an appointment. This means that the online reviews of your dental practice will have a…
Oct 11, 2018, 6:47 PM
Whether you’re a new dentist looking to start a practice or a seasoned dentist trying to find a little more independence, there are lots of great benefits to purchasing an existing practice. Any major…
Sep 27, 2018, 4:52 PM
Reactivating inactive patients either because of follow-up care or unscheduled treatment tends to get pushed to the back-burner by your front desk staff. This is because the day-to-day issues in the…