The Benefits of a Blog Page on Your Dental Website
There are many reasons why having a blog on your dental website is a good idea. Blogs help keep your dental patients engaged, are important to your digital footprint, and help to drive new patients to your dental website.
Benefits of a Dental Blog Page
Below are a few reasons to consider creating a blog page on your dental practice website:
- Rank higher on search engines – If your blog posts are answering questions or providing helpful information, it may rank your website higher on search engines like Google and Yahoo. For example, if you’ve recently written a great blog on the process of teeth whitening and then someone types the key phrase “what’s the process of teeth whitening,” the search engine will recognize the match and rank you higher. This will not only keep people informed but can also drive patients right to your door.
- Develop a good reputation in your community – As long as your dental website and blog page are providing regular (we suggest twice a month), original, relevant content, it will allow you to prove your expertise. Over time, people will begin to trust you and know that you’re a professional who knows your stuff! This will help you stand out among your other competitors.
- Drive long term success – Lastly, you’ll notice that, as the clicks to your page begin to add up, you’ll be ranked higher and higher on search engines. This will result in more visits to your site, which will result in higher rankings and the cycle continues. Blogs including relevant and interesting content will bring in more traffic to your site, which will eventually result in new-patient appointments.
Here at Pro Dental Designs, we know how important your dental blog can be to your overall online presence and ultimately your success. For more information on how we can help you improve your current dental website, online presence, or create a new website for your practice, please contact our office today.