Content Marketing is nothing new. In recent year content marketing has been branded with a new flashy term that has gained much attention. Why? Because successful SEO and SEM campaigns will focus on the content you provide online. It is said, "Content is King" in the realm of SEO, and Pro Dental Designs finds this idea to be very accurate. The content on your website is the number one most important aspect of a great SEO campaign. Simply put, content marketing is a marketing strategy used to improve the effective quality of your content.
In recent years, significant value has been placed on the quality and originality of a website’s content by search engines. This is due to many companies providing "farmed" and plagiarized content for website development. For many years the World Wide Web has been filling up with useless, unoriginal, low-quality content. In many cases, this was done to manipulate SEO metrics. To put an end in indexing poor quality content, search engines like Google began implementing certain quality scores for the content itself.
Many search engines not only require originality but becoming a continued resource for new content increases your quality score. Websites that have a steady stream of fresh, quality content are rewarded with a greater SEO score. On the other hand, websites that do not update content, plagiarize content, or limit content may find it difficult to rank higher in SEO. Simply put, content marketing increase your online visibility potential.
If you copy content from another website, not only may you find legal consequences, a search engine will penalize your pages. If you are trying to become more visible online with SEO and/or SEM do not copy content from another source.
With a custom content marketing plan, you can ensure a continuous stream of fresh, quality content. We provide content marketing plans which include:
We ensure content is being added to your website, Facebook, and/or other sources regularly. Ultimately, content management will boost your search result score and online visibility.