Posted on Mar 23, 2020
In the past, search engine optimization (SEO) and content creation have been seen as separate entities. One person would create the content for your website and another (usually an SEO provider) would optimize the content for search engines.
The process would consist of the dentist writing generic content found somewhere else on the internet. Then you would purchase some backlinks and hire a company to adjust the titles of the pages and insert certain keywords in the pages. Then you would magically rank number one on the first page of search engines!
Unfortunately, it’s a much more complicated story these days. The algorithms used by Google are more demanding and the increased competition requires more determination and creativity than ever before.
Keywords and backlinks are still important parts of Google’s algorithm, but they aren’t the only factors or even the most important ones. At the end of the day, high-quality content is the most important part of your dental practice’s successful SEO campaign.
There are many ways to make sure the content you’re providing is valuable. You need to make sure your content is relevant, interesting, and includes a natural selection of targeted keywords.
The goal of quality content is not only to provide successful SEO but also to convert digital visitors to your website into real patients at your dental practice. This means impressing them the second they visit your site!