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The Importance of Grammar & Spelling In Dental Marketing

Content marketing for dentistsIt’s common knowledge these days that your website is a massive part of the success of your dental practice. There are so many ways that dentists can mess up their sites and dental marketing attempts. Outdated methods, templates that are too busy, not enough information, way too much information, and it seems the possibilities of turning away patients are endless!

One of the biggest turn-offs for potential patients is the lack of correct spelling and grammar on your website and in your dental marketing materials. This is one of the reasons why it’s essential to hire a professional to take care of this aspect of your dental practice. Technically you can try to do it yourself, but spellcheck can only catch so much! It won’t detect every single tiny mistake and inconsistency. For example, using the word “their” when you mean “they’re.” Technically, the wrong word is spelled correctly, and spellcheck won’t notice this mistake. But your patients absolutely will.

It doesn’t matter how great a dentist you are. If there are simple spelling and grammatical errors in your materials or on your website, it will be difficult for your patients to trust you or to see you as a professional. Instead of critiquing your spelling mistakes, you want your readers, and potential patients focused on the information and what you have to offer. Typos can be incredibly distracting.

By hiring a dental marketing specialist, not only will your practice be advertised correctly and efficiently, but we also have writers and proofreaders who will make sure that there are no mistakes to be seen! This error-free content will add credibility to you, and your dental practice and your readers will see you as being professional and detail-oriented. Both of which are great traits in a dental professional!

For more information on the services we offer, or to learn more about how to effectively market your dental practice, please contact Pro Dental Designs today!

Posted on May 23, 2016
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