Posted on Mar 27, 2017
Image Credit: © Dreamstime.com
Posted on Mar 27, 2017
When we discuss the issue of the curb appeal of your dental practice, we are referring to the ‘look’ of the office building and the ‘image’ of the site location. Because these are very highly subjective issues, there really aren’t any one-size-fits-all answers. The following tips are a few suggestions that you may want to consider for your practice.
The first thing we should discuss is the potentially negative aspect of your building. It isn’t just the building itself that will be judged and examined, but the neighborhood the building is located in. It’s important that your building matches the socioeconomic status of the neighborhood.
For example, if you’re in a very desirable area, your building needs to reflect that. If you’re catering to a relatively lower socioeconomic segment of the population, you need to make sure that your building looks better than the surrounding area, but not top-of-the-line. Many people from “poor” areas will be hesitant to visit fancy offices and assume they won’t be able to afford your services. While your building doesn’t need to be the very nicest, make sure you’re taking steps to ensure the safety of your patients, especially if you’re located in a lower class area. Make sure the parking area is open, safe, and well lit.
In the same way that your office reflects your area, keep in mind that the neighborhood will also reflect upon your office. Be mindful of the businesses surrounding yours, as this can impact the way patients view your office. If you’re across the street from a large liquor store, head shop, or adult movie store, you may find yourself suffering from guilt by association.
Another thing you need to do is to make sure that your building is in good shape. Remove any littler found around the building, ensure that the walls and roof are in good shape, and maintain plants and any other landscaping. Overall, be sure that your site, building, and parking lot all look clean and well-maintained. Show pride in your office!
Lastly, your office needs to be easy to find and identify. We understand that signage may not always be available. However, your building should at least have clear street numbers and the name of the practice wherever possible. If your patient has a difficult time finding which office is yours, they may hesitate before returning.
We understand that it would be easiest to be judged simply on your skills as a dentist. However, curb appeal does matter to your patients! For more information on how to improve your dental practice and bring in new patients, please contact Pro Dental Designs today!