Making Sure Your Dental Marketing Accommodates All Demographics

It's important, for all the time and money that you put into your marketing, efforts need to pay off. If your dental marketing is only reaching a limited demographic, you may be missing out on bringing in a wide array of clients. You need to be using multiple formats (such as reviews, a dental website, and flyers or dental postcards) with different content on each format. The message you put on a direct mail campaign may not be the right content for your website, etc.

The reason for making sure you have variety in your dental marketing efforts is because you need to bring in all different types of patients. The different patients will respond differently to each format and the content it contains. In order to ensure that you’re reaching every demographic possible, you need to include variety in your dental marketing campaigns.

GET TO KNOW YOUR Dental PATIENT BASE

The first step in creating a successful marketing plan for a dental practice is to research and discover the different types of patients you want to attract to your dental office. Are you accepting Medicaid? Or, are you insurance based? What types of income levels live within your specific are? These are great questions to begin asking and getting answers to. This is especially important if you’re creating a dental practice from scratch, as you’ll need new patients to get your practice off the ground.

Below are some of the categories your potential patients will fall into. This is why you’ll need to make sure you know what appeals to each audience and how to reach them.

PATIENT DEMOGRAPHICS

• Adults (male or female)
• Children (separated into age groups)
• Income bracket
• Where they live
• Their occupations
• How they’ll be able to pay your office (insurance providers, etc.)

TYPES OF DENTAL PROCEDURES

• Regular cleanings and exams
• Mid-range dentistry such as crowns
• Larger jobs such as complete smile makeovers
• Dental emergencies
• Type of specialties you may perform

It’s important to get to know your demographics to deploy successful dental marketing campaigns. Here at Pro Dental Designs, we have skilled marketing professionals who can help to teach you what motivates people to choose particular dentists, where each of these demographics are spending time online (social media sites and rating sites), why they’ll be scheduling appointments with you, and where they discover information about new dentists.

Once you’ve discovered all of this information, we can then help you put together a marketing plan for your dental practice, with its unique needs and services, to become as successful and profitable as possible.

For more information on your dental practice’s marketing plan, please call Pro Dental Designs today!