3 Ways You Can Use Twitter To Help Grow Your Dental Practice

As of April 2014, Twitter has approximately 974 million open accounts. It is a form of social media that is growing rapidly every day! Today, most dentists know the value of having a Facebook page for the practices, but many are neglecting the Twitter world, which means you might not be reaching as much of your client base as you’d like.

Twitter itself will probably not help you to directly acquire any new patients. However, it will help to increase the loyalty of your current patient base, which will not only help with patient retention but will also increase patient referrals.

Below are 3 ways that you can utilize Twitter to help your practice be as successful as possible:

• As a Customer Service Portal:
  Twitter can provide you with a great way to communicate with your patients and answer any questions or address any concerns they may have. Avoid answering private questions through Twitter, but more general questions can be answered so that all of your followers can read the answers.
• To Provide Daily or Weekly Tips:
  Providing your Twitter followers with free daily or weekly tips through your Twitter stream can be a great incentive for your patients to follow your page, as well and lend more credibility to your practice. You may want to consider posting a sign in your office with your Twitter handle – make sure to include that you’ll be posting free tips!
• To Provide Coupons and Discounts
  You probably have certain times of the day or week that your office slows down. A great way to fill this time is by providing a good deal for your patients to come in at certain times. You can Tweet a deal for a specific procedure on a certain day or time and while you may make a little less money, you’ll have more appointments and more word-of-mouth referrals.

Using Twitter for your dental practice can help you grow a relationship with your current patients in addition to bringing in more! For help setting up a Twitter page, or for more information on how to market your dental practice, please contact Pro Dental Designs!