Bringing In New Dental Patients
Marketing in the wrong place and to the wrong audience will end up being a waste of your time and money. You want new dental patients to come to you rather than to your competition.
Luckily, there are few ways you can get an edge:
- Use demographic data. This is a very valuable tool when trying to determine who exactly your target audience is. Demographic reports can give you the age, income, education level, hobbies and even what organizations they belong to. This can help you cater your marketing strategies to best appeal to your target market.
- Put yourself in the patients’ shoes. Sometimes it’s smart to have a friend or family member do a start-to-finish walk-through of your website and office to provide a comprehensive review of your services. You can use their experience and suggestions to improve the way you handle new patients.
- Utilize seasonal marketing. As a general rule of thumb, it’s smart to plan your marketing strategies up to 3 months in advance. By planning ahead, you can take advantage of seasonal marketing, tied to things like holidays or the weather.
For more ideas on how to bring in new dental patients or for help with your dental marketing plan, please get in touch with Pro Dental Designs! We specialize in increasing your online presence, dental direct mailers, dental websites and much more. New patients find you easier with a marketing plan in place.